ADVERTISING

Converse

Chuck Hack - Weather

Agency: Chapter

Description

The Converse brand has long represented a blank canvas for creativity, and the brand-sponsored "Chuck Hacks" provide new inspiration to fuse creativity and technology to provide new product functionality. We were tasked to come up with an inspiring yet achievable hack while incorporating a seasonal / weather element. So, we created a 3D-printed translucent Beacon logo that lights up in different ways to provide weather alerts. The beacon itself can either be sewn directly onto the side of a shoe, or attached via a set of snaps that allows it to be removed.

This professional campaign titled 'Chuck Hack - Weather' was published in United States in February, 2016. It was created for the brand: Converse, by ad agency: Chapter. This Ambient medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 6 years ago.

Credits

Advertising Agency: Chapter, USA
Technology Partner: Mark Hellar
Director: Adam Warmington
Music: The Strange Land

ADVERTISING

iStock Essentials

Company Connection business card...

Artist: Fourleaflover

iStock Signature

Three multi-ethnic construction ...

Artist: kali9

iStock Signature

Shot of two work colleagues usin...

Artist: PeopleImages

iStock Essentials

People profile heads in dialogue...

Artist: Kubkoo

iStock Essentials

Testimonials Vector Line Icons S...

Artist: Yuriy Altukhov

iStock Signature

Chat Speech Bubble on Smart Phon...

Artist: akinbostanci

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.