Christmas Tree Sensor

Agency: WPP


Every Christmas several trees live a nightmare due to continues attacks from toddlers aiming to the sparkling, irresistible, decorations. Luckily, Fiat found a way to make Christmas safer for everyone, even for the Christmas trees. Inspired by its car parking sensor, Fiat invented a special decoration able to protect the Christmas tree. Every time babies get too close to the tree, the sensor beeps warning you about the danger and dissuading the babies from their “criminal” intention.

This professional campaign titled 'Christmas Tree Sensor' was published in Italy in December, 2019. It was created for the brand: FIAT, by ad agency: WPP. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 4 years ago by Global Head of Social Automotive: Danielantonio Di Palma of Motorsport Network.


Advertising Agency: GTC
Executive Creative Directors: Cristino Battista, Christopher Jones
Creative Director: Raffaele Bisio
Senior Art Director: Eugenio De Riso
Senior Copywriter: Cristiano Matrone
Social Media & Digital PR Director: Danielantonio Di Palma
Social Media Manager: Maria Teresa Genovese, Francesca Tammarazio
Community Manager: Sibila Vogli
Head Of Strategy: Davide Lochis
Strategy: Alessandro Vitiello
Account Director: Silvia Cereda
Senior Account Manager: O'yemi Akeko
Production Company: Bedeschi Film
Producer: Marta Rizzi, Laura Mazzia, Luca Occhionero
Director: Claudio Gallinella
Director Of Photography: Michele Brandstetter De Bellesini


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