Every year we send out cards to our clients and make a donation to a charity on their behalf. This year we chose to donate to ‘Manitoba Literacy’ to help the literacy drive in Manitoba.
Idea: Every few years we replace out Pantone swatch books. What do we do with the old ones? We repurposed them as bookmarks and added the money we would have used for buying cards to the donation for literacy. Old Pantone swatches were rubberstamped with holiday message and mailed to clients. Hopefully this marks a good chapter in someone's book and in someone's life.
This professional campaign titled 'Christmas Card' was published in Canada in December, 2012. It was created for the brand: Fusion, by ad agency: Fusion. This Direct medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted almost 11 years ago.
Advertising Agency: Fusion Communications, Winnipeg, MB, Canada
Creative Director: Gagan Deep Singh
Art Director: Lorraine Carrette
Copywriter: Claudine Gervais
Account Manager: Florence Ozirney