Description
Task
Create an agency greeting card that:
- Demonstrated our ability, as CRM specialists, to develop highly targeted solutions
- Won't end up in the bin after the celebrations
Solution
Custom made Christmas Lights
- Designs were based on our clients' individual personality/likes
- Each bulb hand-painted and marked as a number in the collection
Results
- 3 new business leads
- Invitation to bid for a multinational oil and gas business
- Our FB page recorded an all-time high for 2012 in terms of reach, viral ability and engagement
- More importantly, we showed that DM could be just as relevant in a digital world
This professional campaign titled 'Christmas bulbs' was published in Malaysia in December, 2012. It was created for the brand: Rapp, by ad agency: Rapp. This Direct medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted over 10 years ago.
Credits
Advertising Agency: RAPP Malaysia, Kuala Lumpur, Malaysia
Creative Directors: Edward Ong, Jeff Ooi
Art Directors: Chan Guay Chin, Walter Teoh, Jeff Ooi
Illustrators: Erika Lee, Walter Teoh, Maman Rosnan, Shieko, Radzi Ali, Huey Ling, Wang Soo Fun, Justine Yan, Mat Arif, Calvin Hui
Typographer: Calvin Hui
Photographer: Jeremy Song
Print Producer: Moey Huey Ling
Color Separation: Pioneer Graphic Scanning
