Every year Chinese consumes 45 billion pairs of disposable wooden chopsticks which equal around 25 million trees. We recycle over 30 thousand used disposable wooden chopsticks from restaurants all over Shanghai. Wash them, process and collage them into a 5-meter-high-chopstick-tree, we then break it down in the middle and then display the piece in the busiest district. Through the fallen chopstick-tree, we alert the people that the use of disposable wooden chopsticks means the destruction of large numbers of trees.
This professional campaign titled 'Chopstick tree' was published in China in December, 2010. It was created for the brand: China Environmental Protection Foundation, by ad agency: DDB. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: DDB, Shanghai, China
Creative Directors: Michael Dee , Shihyen Lee
Associate Creative Director: Lim Boon Seng
Art Directors: Lim Boon Seng ,Michael Ma
Copywriters: Hesky Lu, Adam Wang
Photographer: Leslie Sim
Agency Executive Producer: George Ooi
Executive Producer: Sean Chen
Line Producer: Eugenia Zhen
Production Art Director: Lin Tao