Description
Sometimes, the paths aren’t paved. They’re woven into the fabric of a shoe or traced along the seams of a ball. In this graphic campaign, we turn sports details into routes. Into trajectories. Into the beginning of something bigger. We turn the micro into the macro, to show that no matter which sport you choose, all roads lead to the same place: where the game begins, Decathlon.
This professional campaign titled 'Choose your way' was published in Chile in April, 2025. It was created for the brand: Decathlon, by ad agency: Cheil Chile. This campaign is related to the Retail Services and Sports industries and contains 5 media assets. It was submitted 27 days ago by Creative: Alejandro Orozco Garay of Cheil Chile.
Credits
Advertising Agency : Cheil Chile, Santiago
Creative Director: Alejandro Orozco
Senior Art Director: Oscar Contreras Bravo
Copywriter: Mario Paez
Art Director: Dominique Araya
Art Director: Angelo Baltierra
Content Creator: Bastián Moncada
Account Director: Javiera Romero
Account Executive: Diego Martinez
