ADVERTISING

Toyota

Choose Everything - Tokyo, Choose Everything - Club, Choo...

Agency: The&Partnership

Description

Through the new claim, the campaign reinforces the strategic positioning of the car: starting from the distinctive features of hybrid drive (driving over 50% electric in the city, silence, no need to recharge, freedom from traffic restrictions) the campaign draws an emotioning contrast between apparently incompatible values (dynamism vs respect, power vs silence, style vs energy). The result is a complete, aware, waiver-free choice: Toyota C-HR Hybrid.

This professional campaign titled 'Choose Everything - Tokyo, Choose Everything - Club, Choo...' was published in Italy in June, 2018. It was created for the brand: Toyota, by ad agency: The&Partnership. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted about 4 years ago.

Credits

Advertising Agency: The&Partnership, Rome, Italy
Creative Director: Fabrizio Caperna
Senior Copywriters: Roberto Ottolino, Luca Scarponi
Senior Art Directors: Giambattista Menna, Eugenio Chiapparelli
Junior Art Director: Sara Madeo
Planning Director: Erwin Corio Flores
Business Director: Cristiano Casassa Mont
Account Director: Marco Marinucci
Account Supervisor: Paola Giordo
Project Manager: Federica Pasculli
Agency Producer: Ella Elliott
Production Company: Mercurio Cinematografica
Executive Producer: Luca Fanfani
Producer: Jessica Ferguson
Assistant Producer: Francesca Passalia
Film Director: David Holm
DoP: Justin Henning
Editor: Stuart Greenwald
Colourist: Orash
VFX / 3D Production: Bluepill
Post-Producer:Roberta Caimi
Sound Designer: Guido Smider
Photographer: Markus Wendler

Herbal Essences

ADVERTISING

iStock Essentials

Landscape - Scenery

Artist: Dayun Santoso

iStock Signature

Autumn Red Leave Obara Toyota Na...

Artist: vichie81

iStock Signature

Dolly shot: korankei Forest park...

Artist: vichie81

iStock Essentials

Toyota city, aerial view

Artist: kokoroyuki

iStock Signature

Panning shot: korankei Forest pa...

Artist: vichie81

iStock Essentials

Zoom in from space to Japan Toyota

Artist: Evgeny Ostroushko

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.