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Apple iPhone

Chinese New Year - Glad I Met You

Agency: TBWA\Media Arts Lab, Shanghai

Description

A girl, a talking dog, and a meticulously thought out scheme make up this heartwarming tale about finding family. Apple joins forces with director Bai Xue for an imaginative blend of cinematography and stop-motion to usher in Chinese New Year.

Shot on iPhone 17 Pro.

This professional campaign titled 'Chinese New Year - Glad I Met You' was published in China in February, 2026. It was created for the brands: Apple and iPhone, by ad agency: TBWA\Media Arts Lab, Shanghai. This Film medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted 2 minutes ago.

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