ADVERTISING

Lawyers Association

China Demolition

Agency: L&CR

Description

Background:
Illegal demolition often happens in rural China, for accelerate the process of urbanization. But farmers is plundered property because extremely unfair compensation, even many farmers lost their lives in serious conflicts. But farmers hardly know how to protect themselves by law, because they without relevant knowledge and afraid of Court.
Solution:
1.Deliberately misspelled names of letters, then mailing or leaflets to relevant people (farmers,lawyers,intruders), prompting readers opened the envelope pretty curious.
2.Specially designed envelopes makes the reader when you opened the envelope like tearing down other people houses.
3.There are a Prosecution Guiding in the envelope, that help farmers by easy 3 steps. That will let farmers no longer afraid of the Court, and prosecution is no longer considered a hard thing.

This professional campaign titled 'China Demolition' was published in China in January, 2014. It was created for the brand: Lawyers Association, by ad agency: L&CR. This Direct medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted almost 9 years ago.

Credits

Advertising Agency: L&CR, Shanghai, China

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