The Medicine Box that consumers received.
Packaging with the "pills"
Description
When your house help doesn’t turn up, your house turns into chaos — and your day into a headache. Urban Company's Insta Help service promises trained house help at your doorstep in just 15 minutes. So we sent consumers a tongue-in-cheek remedy for this domestic distress: Chill Pills.
Designed like a typical over-the-counter medicine box, the direct mailer contained a blister pack — but with a twist. Inside: no pills, just empty shells and a simple message:
“You don’t need pills to chill from housework. Just Urban Company Insta Help.”
The pack included a QR code linking straight to the app download, making it effortless to summon help (and sanity) the next time the help bails.
This professional campaign titled 'Chill Pills ' was published in India in September, 2025. It was created for the brand: Urban Company, by ad agency: The Germ. This Design, Experiential, and Static Images media campaign is related to the House, Garden industry and contains 2 media assets. It was submitted 3 months ago.
Credits
The Germ: Kshitij Kaushik, Rahul Mandal, Nirikshya Patra
