ADVERTISING

GRAACC

Children with cancer can't wait

Agency: Ogilvy

Description

GRAACC offers free treatment to children with cancer. And promotes a traditional 10K Run to raise funds. In 2010, GRAACC advertised the event using a buffer loading animation at video websites. In Brazil, people often wait a few minutes to watch a video. The idea: while they waited for the video, they watched GRAACC’s loading instead of the traditional one. 6 million users were impacted in the first week of the campaign.

This professional campaign titled 'Children with cancer can't wait' was published in Brazil in May, 2010. It was created for the brand: GRAACC, by ad agency: Ogilvy. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 13 years ago.

Credits

Advertising Agency: Ogilvy Brazil
Chief Creative Director: Anselmo Ramos
Executive Creative Director: Michel Lent
Creative Directors: Angela Bassichetti, Reinaldo Cesar
Copywriters: Flávio Tamashiro, Nathalie Lourenço
Art Directors: Fernando Passos, Octavio Longatti
Illustrator: Eduardo Tachima
Account: Ana Mahfuz Motion
Designer Supervisor: Rubens Angelo
Motion Designer: Thiago Bancaro
Project Manager: Carolina Coelho
Media: Daniela Machado
IT Development Supervisor: Juscelino Vieira

Johnson Controls

ADVERTISING

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