Cheng Yaojin, Li Kui, Fei Zhang

Agency: BIG


The brand Yanghe is a famous alcoholic drink in China. The three featured classic characters are known for their strength. The copy includes a proverb with each, that demonstrates that even hard man always have a soft side.

This professional campaign titled 'Cheng Yaojin, Li Kui, Fei Zhang' was published in China in November, 2009. It was created for the brand: Yanghe, by ad agency: BIG. This Print medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted over 14 years ago.


Advertising Agency: BIG Advertising, Beijing, China
Creative Director: Jun Zhang
Art Director: Tao Meng
Copywriter: Yang Yu
Illustrators: Zhigang Li, Xiaoming Cheng


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