Cheng Yaojin, Li Kui, Fei Zhang

Agency: BIG


The brand Yanghe is a famous alcoholic drink in China. The three featured classic characters are known for their strength. The copy includes a proverb with each, that demonstrates that even hard man always have a soft side.

This professional campaign titled 'Cheng Yaojin, Li Kui, Fei Zhang' was published in China in November, 2009. It was created for the brand: Yanghe, by ad agency: BIG. This Print medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted over 12 years ago.


Advertising Agency: BIG Advertising, Beijing, China
Creative Director: Jun Zhang
Art Director: Tao Meng
Copywriter: Yang Yu
Illustrators: Zhigang Li, Xiaoming Cheng


iStock Essentials

whiskey and natural ice

Artist: igorr1

iStock Signature


Artist: ZzzVuk

iStock Signature

Drink Icons

Artist: lumpynoodles

iStock Essentials

friends clinking by glasses with...

Artist: Ilnur Khisamutdinov

iStock Essentials

Cocktails drinks on bar

Artist: IvanZivkovic

iStock Signature

Fill it up!

Artist: DusanBartolovic

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.