Cheers to The Real Hardcore Fans

Agency: LePub


Heineken® has always supported genuine, passionate fans who express their love for the game in quirky and authentic ways. In highlight of this, the brand celebrated the Real Hardcore Fans platform, which featured a multitude of engaging activities during this year's UEFA Champions League. The latest was dedicated to Jorge, a devoted supporter of Real Madrid, who went viral some time ago on social media because he was on a lucky phone call when his team scored the winning goal in the semi-final.

On Saturday, during the night of the final, Heineken® and LePub offered fans from both competing teams an opportunity to experience Jorge's luck by providing an active phone line throughout the entire 90 minutes, enabling them to make that game-changing call.

Results? 1218 people called, 114 calls were answered in 90 minutes and 436 voice messages were left.

This professional campaign titled 'Cheers to The Real Hardcore Fans' was published in France and Spain in June, 2024. It was created for the brand: Heineken, by ad agency: LePub. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 2 months ago.


Campaign Name: Cheers to The Real Hardcore Fans

Head of Global Heineken® and Amstel Brands: Nabil Nasser
Heineken® Global Communication Director: Daniela Iebba
Heineken® Global Communication Manager: Guilherme de Marchi Retz
Heineken® Global Digital Manager: Bob van Iersel
Heineken® Brand Global PR Lead: Jonathan O’Lone
Heineken® Global Sponsorship Manager: Thomas Mulders


Global CEO LePub, CCO Publicis Worldwide: Bruno Bertelli
Global Chief Creative Officer: Cristiana Boccassini
Chief Creative Officer: Mihnea Gheorghiu
Executive Creative Director: Eoin Sherry
Associate Creative Director: Fernando Dominguez
Art Director: Nicolò Pavin
Copywriter: Mattia Pavin
Global Head of PR & Communication: Isabella Cecconi
PR Manager: Eleonora Botta, Julie Foulet
Global Client Service Director: Shirine Aoun
Client Service Director: Ilaria Castiglioni
Group Account Director: Giulia Melegati, Luigi Palma
Account Director: Marta Dell’Adami, Gonzalo Gutierrez Gauna
Chief Production Officer: Francesca Zazzera
TV Producer: Margherita Fonseca
Head of Digital Production: Vittorio Cafiero
Global Head of Creative Technology: Mauro Mazzei


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