Checking For Chicken

Agency: CJ WORX


KFC Thailand turns the most boring moments into exciting moment.

VAR (Video Assistant Referee) was formally written into the Laws of the Game by the International Football Association Board (IFAB) in 2018. A VAR check may cause the game to be delayed while the VAR ascertains whether or not a possible mistake has occurred. The referee may delay the restart of the game and cause annoying for the game watching. Millions of viewers worldwide found VAR is the most annoying since 2018.

Introducing the first VAR promotion campaign that turns annoying VAR moments into the most anticipated ones. During the football game, "Checking for Chicken" from KFC pops up the limited saving coupons on their app once VAR appears. Thousands of KFC fans rush to the app to claim those coupons. Reporters say most people do not get it in time, but are satisfied with how KFC entertains their fans on the "nothing to do moment." Thousands of people have been rooting for VAR checking to collect the new coupons. There are various coupon types to follow on every match; for example, offside promo, handball discount, disallowed goals bundle, penalty offer, etc.

This professional campaign titled 'Checking For Chicken' was published in Thailand in November, 2022. It was created for the brand: KFC, by ad agency: CJ WORX. This Digital, Film, and Integrated media campaign is related to the Food industry and contains 8 media assets. It was submitted over 1 year ago by Asso CD: chalotorn nuanthong of CJ WORX.



Creative Chairman & Founder : Saharath Sawadatikom
Chief Creative Officer : Thanasorn Janekankit, Saharath Sawadatikom
Creative Director : Saharath Sawadatikom
Associated Creative Director : Vuttichai Chongsanguan, Chalotorn Nuanthong
Copywriter : Vuttichai Chongsanguan, Supakij Samudchaiyakij, Phanisa Wangsuk
Art Director : Umavadee Vitayapradit, Chalotorn Nuanthong
Agency Producer : Saralrat Chalermsripinyorach
Managing Director : Chawana Keeratiyutamonkul
General Manager : Warapan Pornphichitpan
Associate Business Director : Pinpinat Piyatataungvara
Senior Account Executive : Nathawadee Runguthaisiri
Technology Solution Team : Pattanapong Chamchoy, Dhanabhumi Medhavikul, Prasit Champathong
Designer Team : Prontip Chansompong, Weerapon Wongtawa
UX Strategist : Wanviset Boonsa-ard, Ninrakarn Bootporm
Creative Content : Songpol Wuttikaisriarkom
Project Manager : Penika Angkathunyakul, Wongsakorn Techaboontam, Warinyaporn Thitirattanachai, Chantika Tancharoen


Exclusive producer : Arunwan So
Director : Littichai Siriprasitpong
Assistant director : Kathareeya Chiu
Director of photography : Phaklao Jiraungkoonkun
Producer : Nattawan Luangmettakul
Post Producer : Supasya Duangthep
Production manager : Nipaporn Horpisut
Art director : Danupon Kumpun
Props master : Somporch Masa
Location manager : Thanapruk Khamsen
Stylist : Angsana Tulakorn
Casting director : Tuangrat Sakulpaisalsup
Make-up artist : Aunchisa Kanoksirisirachot
Hair Stylist : Nonglak Suriyapakkapong
Sync Sound : Charkit Puangmanee
Lighting & Grip team : Tang Lighting Limited Partnership
Camera team : Brandlink Co.,Ltd
Unit Team : BenzaNavaraPaplearn
Editor : Panuwat wongchang
Post house : SOGOOD HOUSE
Colorlist : Chaitawat Thrisansri
Online artist : Pakkhapon Tantivutikrai
Sound Production Company : Cinedigital sound studio
Music Composer : Wuthichai Karnchanakan

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