Orange is an avid supporter of international sport event. Orange believes in pushing the envelope to bring people ever richer experiences straddling the real & digital world. At Roxy Pro 2011, Orange gave surf fans the power to share this amazing event with their friends: Live! Thanks to a simple move, a Facebook Connect Wristband allow people to live and share a real-life experience with their friends. People check-in their location to share photos for daily prizes. Massive success : 100% of bracelets used / 4+ “check” per fan / 120.000 views on Facebook.
This professional campaign titled 'Check Roxy Pro' was published in France in July, 2011. It was created for the brand: Orange, by ad agency: Grand Union. This Ambient medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 12 years ago.
Advertising Agency: Grand Union, Paris, France
Creative Director: Nicolas Journiac
Art Director: Sébastien Henry
Photographer: Alexandre Marchon