#ChawanniFirSe

#ChawanniFirSe is one of its kind campaign where the power of nostalgia was leveraged to build brand presence, create a talk, and build transactional value on the business front. This distinctive campaign was launched for Agritech startup Otipy providing a chance to consumers to not only relive old days by adding nostalgic elements but also rejoice in the real feel of those days by getting fresh fruits & vegetables at a price as low as 25 Paisa. The start-up promoted this campaign through different mediums like billboard advertisements, radio jingles, social media and other digital platforms. There was a great response to the campaign as people enjoyed the nostalgic elements of Chawanni creating both emotional and fun recall of the coin in a quirky way.