To help people see their banking differently, Vancity created a positive message about change using over 65,000 decommissioned pennies.
This professional campaign titled 'Change that Counts Superboard' was published in Canada in April, 2013. It was created for the brand: Vancity Credit Union, by ad agency: Wasserman. This Outdoor medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: Wasserman + Partners, Vancouver, Canada
Creative Director: Liam Greenlaw
Associate Creative Director: Allen Forbes
Art Director: Winston Hartle
Copywriter: Erich Gerl
Vice President: Pauline Hadley-Beauregard
Account Director: Surina Sproul
Account Manager: Rachel Legge
Illustrator: Winston Hartle
Photographer: Liam Greenlaw
Producer: Heidi Nucklaus, Jim Leith
Production: Starworks Packaging and Assembly