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CHANGE is an international upscale brand providing quality lingerie, swimwear and homewear. The objective of the ad was to announce the launch of CHANGE in Jeddah, Saudi Arabia. The ads' main focus is to utilize the concept behind censorship in Saudi Arabia to pull focus on the Brand's product line and to transform censorship into art. The ads are all in English, as they target an upscale bilingual audience.
This NSFW professional campaign titled 'Change in Saudi Arabia' was published in Saudi Arabia in May, 2008. It was created for the brand: Change, by ad agency: Ogilvy. This Print medium campaign is related to the Fashion industry and contains 3 media assets. It was submitted over 15 years ago.
Advertising Agency: Ogilvy, Jeddah, Saudi Arabia
Creative Director: Mazen Hassan
Art Director / Illustrator: Yasser Alireza
Copywriters: Yasser Alireza, Fitna Nazer
Account management: Khaled Shalha