CEO
Business Persons
Financial Consultants
Wealth Manager
Entrepreneur
Creative Director
Description
Not only human perception, but also AI is characterized by a gender-stereotypical way of thinking. Because for them, a CEO is automatically always a man... So is a creative director or an entrepreneur, by the way.
AI applications often obtain their information from published media content. EqualVoice, an initiative by Ringier AG, aims to increase the visibility of women in the media in order to promote gender equality.
This professional campaign titled 'Change Imagination' was published in Switzerland in February, 2024. It was created for the brand: EqualVoice, by ad agency: andfrank. This Print medium campaign is related to the Media industry and contains 6 media assets. It was submitted about 2 months ago.
Credits
Client: EqualVoice by Ringier
Advertising Agency: andfrank, Frauenfeld, Switzerland
Creative Director: Ramon Alder
Art Director: Ramon Alder
Copywriter: Gianni Peng
Creative Strategist: Florian Bieniek
Account Director: Nico Strässle
Desktop Publishing: Amanda Eisenhut
