Not all champions of resilience are in the movies.
Not all champions of resilience are in the movies.
Description
“Champions of resilience”
Created for the APCL Lisbon Cerebral Palsy Association, this poster campaign draws on the visual language of iconic cinema to challenge perceptions of who real heroes are.
Built on a simple yet powerful idea, the campaign establishes a parallel between legendary film protagonists and real people with cerebral palsy — the true champions of resilience.
The posters recreate instantly recognizable scenes from Forrest Gump and Rocky I, replacing the original protagonists with individuals with cerebral palsy. While maintaining the visual and emotional familiarity of these cinematic moments, the images gain a deeper, more authentic meaning.
The message is clear: “Not all champions of resilience are in the movies.”
By placing real stories of resilience within the aesthetic universe of fiction, the campaign invites audiences to reconsider where true heroism lives beyond the screen.
This professional campaign titled 'Champions of resilience' was published in Portugal in March, 2026. It was created for the brand: APCL - Lisbon Cerebral Palsy Association, by ad agency: Massive Reach. This OOH Outdoor medium campaign is related to the Other industry and contains 2 media assets. It was submitted about 13 hours ago.
Credits
Agency: Massive Reach
Client: APCL – Lisbon Cerebral Palsy Association
Account Director: Lourenço Barbosa
Strategy: Bernardo Coelho
Copywriter: Bernardo Coelho, Caetano Veiga
Art Director: Eduardo Martins, Leonor Sevinate Pinto, Matilde Forte Vaz
Photography: Maria Batista
Cast: Pedro Ribeiro
Wardrobe: Pedro Menéres, Sebastião Fialho Pinto
