On the night of the October 21st the Real Madrid played Champions League match against AC Milan. Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldn't say no and had to go to the classical concert.
This professional campaign titled 'Champions League Match vs Classical Concert (Real Madrid, AC Milan)' was published in Italy in March, 2010. It was created for the brand: Heineken, by ad agency: JWT. This Ambient medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 13 years ago.
Advertising Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Head of art: Cristiana Boccassini
Art Director: Marco Viganò
Copywriter: Cristiano Tonnarelli