The brewery really appreciates how their beer is served. Beginning with its glass, which is a chalice. Was sent in a box with the phrase on the outside: “In a ritual of tasting, you need more than a glass.” Upon opening, had another phrase: "You need a holy chalice." “
This professional campaign titled 'Chalice' was published in Brazil in January, 2013. It was created for the brand: Stella Artois, by ad agency: Beats. This Direct medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 10 years ago.
Advertising Agency: Beats, Curitiba, Brazil
Creative Director / Copywriter: Sulivan Cruz
Art Director: Edson Vaz