Nissan Middle East

CGI Masterpiece Unveiled in City Walk Dubai



In a stunning showcase of digital artistry, Nissan Middle East recently revealed a CGI masterpiece featuring the iconic Patrol lineup on the billboard of City Walk Dubai. This viral video seamlessly integrates cutting-edge technology with a creative vision, portraying the Patrol against dynamic, surreal landscapes that mirror its robust elegance and advanced features. Crafted using high-resolution 3D modeling and photorealistic rendering, the video establishes a new benchmark in automotive advertising, captivating audiences and enhancing Nissan's brand presence. More than just an advertisement, this disruptive project represents a daring exploration into the future of immersive digital storytelling. It skillfully highlights the Patrol's spirit of adventure and innovation in every frame.

This professional campaign titled 'CGI Masterpiece Unveiled in City Walk Dubai' was published in United Arab Emirates in February, 2024. It was created for the brand: Nissan Middle East, by ad agency: TBWA\RAAD. This Integrated medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 2 months ago.


Client: Nissan Middle East
Roland Zahra, General Manager Marketing Communications
Carla El Hachem, Marketing Communication Deputy GM
Abdulilah Wazni, Director - Marketing, Brand & Customer Experience
Meera Saleem, Social Media & Brand Comms Manager
Mina Ammary, Marcomms & Advertising Manager

Wassim Abi Salloum, Managing Director, Nissan United Middle East
Walid Kanaan, Chief Creative Officer
Frederico Roberto, Executive Creative Director
Sumanth Wilkins, Creative Director
Elie Naaman, Account Director, Nissan United
Ghalia Al Saheb, Social Media Manager, Nissan United
Marah Ghadban, Account Manager, Nissan United
Karine Saad, Social Media Executive, Nissan United
Ameer Hamza, Content Creator, Nissan United
Romy Abdelnour, Head of Communications

Content Creation: Hajjo Media


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