Nissan Nissan Middle East

Keep asking why



Nissan's regional Intellectual Property Rights (IPR) campaign, "Keep Asking Why," redefines the narrative surrounding counterfeit parts awareness through a delightful blend of humor and innovation. In contrast to competitors who rely on scare tactics, Nissan's strategy introduces an element of enjoyment into this critical issue. By emphasizing the power of "WHY," the campaign transforms questioning into an adventure, captivating audiences with eccentric characters and encouraging a reassessment of the authenticity of automotive parts.

"Keep Asking Why" transcends the traditional bounds of a campaign; it evolves into an interactive movement, urging individuals to become their own safety detectives and contributing to a world where authentic parts reign supreme. Embark on this journey, keep asking, and drive with confidence alongside Nissan!

The campaign is supported by Dubai Police.

This professional campaign titled 'Keep asking why' was published in United Arab Emirates in November, 2023. It was created for the brands: Nissan and Nissan Middle East, by ad agency: TBWA\RAAD. This Film medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted 3 months ago.


Wassim Abi Salloum, Managing Director Nissan United AMIO, TBWA\RAAD
Walid Kanaan, Chief Creative Officer, TBWA\RAAD
Frederico Roberto, Executive Creative Director, TBWA\RAAD
Sumanth Wilkins, Creative Director, TBWA\RAAD
Noor Akar, Associate Creative Director, TBWA\RAAD
Ayman Shehadeh, Senior Arabic Copywriter, TBWA\RAAD
Lucy Elder, Senior English Copywriter, TBWA\RAAD
Sanele Ngubane, Senior English Copywriter, TBWA\RAAD
Mohammad El Tayech, Strategic Planner, TBWA\RAAD
Elie Naaman, Account Director Nissan United, TBWA\RAAD
Juliana Ordonez, Account Manager Nissan United, TBWA\RAAD
Marah Ghadban, Account Manager Nissan United, TBWA\RAAD
Joya Maria Chahwan, Account Executive Nissan United, TBWA\RAAD
Romy Abdelnour, Head of Communications, TBWA\RAAD
Ezzat Habra, Creative Services Director, TBWA\RAAD

Production House: RUSH FILMS FZ LLC

Geico Insurance
Royal Mail


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