Froot Loops

Cereal for the Colorblind

School: Miami Ad School


Most people with color deficiency aren't able to see red or green. To help parents detect color blindness in their kids, we took the world's most colorful cereal and took the colors out of them. While most loops remained brown, the rest of them were red and green. By using these two colors and removing the rest, we will be able to accurately detect color blindness in children.

This student campaign titled 'Cereal for the Colorblind' was published in India in October, 2017. It was created for the brand: Froot Loops, by ad school: Miami Ad School. This Design medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: Miami Ad School, Mumbai, India
Art Director: Adithya Venugopal
Copywriters: Rohit John, Nitya Isaacs, Arjun Roy

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