Celebrating Navratri with Tata Motors SUV community

Agency: Dentsu Aegis Network


SOUL relentlessly empowers the community, driving them on adventures since its inception. The ad pays homage to Durga, whose eternal power is an inspiration for SOUL. It features Tata Motors SUVs around their source of power - SOUL, similar to how garba is danced around Durga.
Celebrated across India, Navratri marks the arrival of ‘Maa Durga’. The festival is known for ‘garba’ -a unique dance around the idol of Durga - which represents a form of worship of the goddess’s eternal power. SOUL - the Tata Motors SUV community, who’s aim is to explore the unexplored lands and experience the wonders of nature. With its latest excursion to Thar coming up - the brand has chosen to leverage Navratri by creating a wish post that teases the audience of power-packed adventure that awaits in Rajasthan. Also, it shines light on how SOUL is the source of never-ending power for the SUV owners’ community - similar to Durga.

This professional campaign titled 'Celebrating Navratri with Tata Motors SUV community' was published in India in October, 2019. It was created for the brand: SOUL - SUV OWNERS UNITED LEAGUE, by ad agency: Dentsu Aegis Network. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 4 years ago by Sr. Digital Media Executive: Vijay Das of Watconsult - Dentsu Agency Network.


Advertising Agency: Watconsult , Mumbai, India

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