CeBIT 2017 Opening Ceremony

Agency: Dentsu


CeBIT is one of the world’s largest technology expos. In 2017, Japan was selected as a partner country for the first time and set up large Pavilions. Japan performed the opening ceremony performance prior to the main event. The Opening movie symbolically portrayed a vision of a future where humanity and technology co-exists in the form of an encounter between a lone man and an imaginary interface. In the live performance, the physical expression of the performers was combined with productions created with assorted techniques and devices. The show visualized an intimate symbiosis between technology and humans.

This professional campaign titled 'CeBIT 2017 Opening Ceremony' was published in Japan in March, 2017. It was created for the brand: CeBIT, by ad agency: Dentsu. This Experiential medium campaign is related to the Education, Electronics, Technology, and Professional Services industries and contains 2 media assets. It was submitted over 5 years ago.


Advertising Agency: Dentsu, Japan
Production Company: Rhizomatics Research, Dentsu Creative x Inc
Live Action Director, Choreographer: MIKIKO
Executive Creative Director: Kaoru Sugano
Copywriter, Planner: Sotaro Yasumochi
Concept Supervisor: Nadya Kirillova
Art Director: Yuri Uenishi
Chief Creative Producers: Hikaru Ikeuchi, Kohei Ai
Creative Producer, Assistant Production Director: Sakiko Yasue
Creative Producers: Tomoka Sugai, Jun Kato
Assistant Creative Producer: Maho Takada
Artists: Mirai Moriyama, Saya Shinohara, Erisa Wakisaka, Kaori Yasukawa
Chief Technical Director, Programmer, Sound Designer, Music Producer: Daito Manabe
Chief Technical Director, Hardware Engineer: Motoi Ishibashi
Director, Visual Programmer: You Tanaka
Interaction Designer, Hardware Engineer: Tomoaki Yanagisawa
Circuit Designer, Device Developer: Yuta Asai
Hardware Designer, Hardware Engineer: Toshitaka Mochizuki, Saki Ishikawa
Videographer, Technical Support: Muryo Homma
Stage Manager, Technical Support: Shintaro Kamijyo
Technical Support: Momoko Nishimoto
Technical Producer: Hidenori Chiba
Music: evala, Carsten Nicolai, Seiho
Costume Design: Hiromichi Ochiai, Toshihiko Sakurai
Costume Design: Yaepon
Management: Yuko Takeshige
Management: Yoko Shiraiwa
Music Producer: Takuro Ashizawa
Artist Management: Jiro Yamada
Artist Management: Thomas Mayer
Artist Management: Koichi Inoue
Stage Director: Yo Takano
System Director: Yasuhiro Yamaguchi
Movie Director: Koichiro Tsujikawa
Music: Keigo Oyamada
Producer: Masafumi Fujioka
Production Manager: Ryotaro Omori, Wataru Kitamoto
Assistant Director: Torayuki Hamasato
Cinematographer: Toyotaro Shigemori
Assistant Cinematographer: Hideto Maruyama
Digital Imaging Technician: Takuya Ishimoto
Steadicam Operator: Taro Kimura
Lighting Director: Takeshi Nakasu
Gaffer: Masato Ogawa
Mixer, Sound Designer: Kazune Masutomi
Set Designer: Tateo Yanagimachi
Assistant Set Designer: Takehiro Takaku
Stylist: Mayumi Sugiyama
Hair & Make-up: Juri Nakanishi
Stand-in: Katsutoshi Setoda
Making: Genki Sato
Editor offline: Mari Kobayashi
Editor online: Shunsuke Kakuuchi
Colorist: Masahiro Hasegawa
CG Producer: Yoshifumi Sadahara
Assistant CG Producer: Tatsuya Furuhata
CG Director: Munechika Inudo
CG Designer: Go Takahashi
Designer: Yuri Yoshida
Photographer: Chikashi Suzuki
Assistant Photographer: Ryohei Kobayashi
Performer: Tomohiko Tsujimoto
Hair & Make-up: Motoko Suga
Stand-in: Katsutoshi Setoda, Masaki Osanai
3D Generalist: Emi Nakano, Hidenori Nagashima
Photo Producer: Ryo Ikeda
CG Producer: Kenya Suzuki
CG Director: Tomoyuki Tanoi
CG Designer: Tomohisa Hayashi
Retoucher: Takuya Tsugane
Web Designer: Yusuke Nishida
Web Director: Yasuhiko Nishimura

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