Teaser Video / الفيديو التشويقي للحملة
Social Media Cover Teaser Cover
Social Media Cover Revealer Cover
Key Visual 1 - صالون
Key Visual 2 - صابونه
Key Visual 3 - اندرتيكر
Key Visual 4 - أم عزيز
Key Visual 5 - فاطمة جعفر / غسالة
Supportive Creative Key Visual 1
Supportive Creative Key Visual 2
Supportive Creative Key Visual 3
Supportive Creative Key Visual 4
Supportive Creative Key Visual 5
Other Activation
Description
Haraj launched a nostalgia-driven campaign that reintroduced classic Saudi cars through their famous nicknames, such as “صابونة” and “أم عزيز” The campaign started with a teaser film, followed by AI-generated visuals that placed these beloved cars in surreal Saudi settings—from desert landscapes to 80s and 90s home interiors. By blending nostalgia with modern creativity, Haraj positioned itself as more than a marketplace, but a cultural touchstone for shared memories.
The whole campaign was generated by AI (videos and key visuals).
This professional campaign titled 'خذها من اللي يفهمك' was published in Saudi Arabia in August, 2025. It was created for the brand: حراج - Haraj, by ad agency: Haraj In-house Marketing Team. This Design, Digital, and Film media campaign is related to the Automotive and Personal Transportation, Electronics, Technology, and Other industries and contains 14 media assets. It was submitted 3 months ago by Marketing: Abdulrahman Althuraya of Haraj.
Credits
Agency: Haraj In-house Marketing Team, Riyadh, Saudi Arabia
Production Company: Haraj In-house (AI-generated visuals)
Creative Concept, Art Direction, Copywriting & AI Execution: Abdulrahman Althuraya
