Description
The 55+ crowd has more time to pursue their hobbies than the rest of us, but they also need their technology to be easy to comprehend and don’t want to pay for anything unnecessary. A new campaign from Consumer Cellular and its AOR, THE MAYOR, shows the benefits of a flexible wireless carrier for its customers.
Bringing back Sam, the personification of the award-winning customer service offered by Consumer Cellular, the campaign brings relatable and humorous scenarios to life, touting the value the wireless carrier does best without the hefty price tag.
To help launch the new Apple iPhone 16 on Consumer Cellular, the first spot, ‘Catio’, debuts Apple Intelligence as a relevant tool for the 55+ audience.
Launched earlier this month across streaming services, ‘Catio’ takes us into the world of retired cat parents who want to save money on their wireless plan while keeping the quality they expect from their cell carrier. After all, custom catios aren’t cheap.
The approach to combine two timely concepts like catios and AI is a perfect delivery to show audiences a couple in their prime years utilizing AI, rather than a stereotypical scenario like bike riding or gardening.
The second spot, ‘Bowling’, amplifies Consumer Cellular’s award-winning customer service and affordability, which landed them #1 in network coverage in a recent ranking.
‘Bowling’ shows two friends at a bowling alley practicing their striking throws, one a CCI customer and the other left with lacking cell service. Friendly competition leads the CCI customer to convince her friend to switch carriers for the low price of $20 a month, leaving enough in the budget for some much-needed bowling lessons.
THE MAYOR has worked in partnership with Consumer Cellular, Inc. since early 2024 to support the brand in their mission to be the most beloved wireless company in the nation.
This latest campaign complements THE MAYOR’s previous efforts supporting Consumer Cellular’s campaigns with Ted Dansen, NASCAR, as well as other broadcast and activation work including ‘Shot on Flip Phone’, which launched earlier this year.
This professional campaign titled 'Catio, Bowling' was published in United States in December, 2024. It was created for the brand: Consumer Cellular, by ad agency: THE MAYOR. This Film medium campaign is related to the Electronic Devices industry and contains 2 media assets. It was submitted about 2 months ago.
Credits
Agency: THE MAYOR
Founder/Chief Creative Officer: Tom Hamling
Creative Director/Copy: Leigh Browne
Creative Director/AD: Jon Williamson
Director of Production: Jack Epsteen
Director of Account Management: Megan Brittain
Account Director: Avery Spofford
Director of Strategy: Elizabeth Thompson
Business Affairs: Hailstorm/Alice Isner, Jennifer Sefa-Boakye
Production Company: Community Films
Director: Ben & Dave
Director of Photography: Munn Powell
Executive Producer: Lizzie Schwartz
Executive Producer: Carl Swan
Producer: Nessie Clarke
Editorial: Cut + Run
Editor: Andrea Mendoza
Asst. Editor: James Kracht
Executive Producer: Bebe Baldwin
Sr. Producer: Keith Munley
Music Company: Squeak E. Clean Studios
Executive Creative Director: Rob Barbato
Executive Creative Producer: Michael Gross
Composer: Matthew Compton
Sr. Music Producer: Blade Thornton
Audio Post Studio: Howdy Sound
Sound Design/Mix: Dusty Albertz
Online/VFX: Finland Finish
Color: Nick Smith/Finland Finish
End Title Design: Brad Hodgson/Perfect Form
Media Agency: Havas Edge
VP, Client Services: Hailee Howard
VP, Client Services: Tegan Cadorette
Client: Consumer Cellular, Inc.
VP, Brand and Creative Strategy: Carter Nance
Creative Director: Stephanie Dooley
Director, Brand Strategy: Nick Schulte
Performance Marketing Specialist: Darian Wyss-Lockner
Senior Creative Operations Manager: Suzanne Bishop
