Description
The objective was to create a quirky, relatable poster series for Cleartrip, a travel booking platform, that would immediately capture the attention of young adults and working professionals who often find themselves missing out on travel plans made by their friends. The campaign needed to have strong emotional relatability while still being humorous and scroll-stopping in nature ideal for digital and social platforms.
Insight:
"That one moment when you see your friends’ vacay posts on Instagram and realize… they went without you."
It's a universal millennial and Gen Z experience—your friends suddenly go off on a holiday, and the next thing you know, you’re watching their stories full of beach sunsets and group selfies, feeling left out and thinking:
"Kutte saale dost!"
This campaign taps into that exact emotional beat—that slightly jealous, heartbroken, FOMO-fueled moment—and flips it into motivation:
"Book your own trip before they plan the next one without you."
This student campaign titled 'Catch Flights, Not Feelings' was published in India in April, 2025. It was created for the brand: Cleartrip, by ad school: Refreshing Designs. This 360°, Digital, and Direct media campaign is related to the Travel and Tourism industry and contains 5 media assets. It was submitted 15 days ago by Deep Doshi: Refreshing Designs of Refreshing Designs.
Credits
Advertising Agency (School): Refreshing Designs
Art Director: Deep Doshi
Copywriter: Deep Doshi
