Description
TK Maxx has unveiled its new creative campaign, Every day can be iconic with a TK Maxx deal, championing the brands-for-less retailer’s belief that style and value should go hand-in-hand, and that everyday styling can be a little more luxurious, a little more designer, and a lot more iconic.
At the heart of the campaign from Wieden+Kennedy London is a new 40-second film directed by award-winning filmmaker Andreas Nilsson, known for his best-in-class, larger-than-life storytelling. Its unexpected hero is an inquisitive cat whose accidental fashion moment sends shockwaves through the style world.
The film opens with the cat rummaging in an iconic red TK Maxx bag and emerging triumphantly with a red loafer perched on her head like a fabulous hat. Her owner snaps a picture and posts it with the caption ‘Cat’s got style’. It instantly goes viral.
This professional campaign titled 'Cat’s Got Style' was published in United Kingdom in February, 2026. It was created for the brand: TK Maxx, by ad agency: Wieden+Kennedy London. This Film medium campaign is related to the Fashion and Retail Services industries and contains 1 media asset. It was submitted 5 minutes ago.
