Description
Dacia unveils the new generation of its iconic sedan for Romania and Morocco: new Dacia Logan.
A symbol of accessibility and reliability for over twenty years, new Logan steps confidently into modernity, delivering enhanced techn§ology and comfort while remaining true to its DNA.
In Romania and Morocco alike, the Dacia Logan is far more than a car: it is a benchmark, a shared reference point and a symbol of closeness and trust. With this new generation, Dacia pays tribute to that legacy while projecting the Logan into the future — more elegant, intuitive and contemporary than ever.
This launch is supported by a poetic campaign directed by Vladimir de Fontenay. Breaking away from performance‑driven conventions, the film embraces an emotional approach, celebrating the unique place new Logan holds in the lives of its drivers.
The film tells a love story in reverse, with new Logan as a faithful, simple and timeless companion. It brings to life the signature “If only we could grow like our car: younger”, reminding us that, over time, some companions remain forever young by our side.
New Logan features a refreshed design, inspired by the latest Dacia evolutions (Sandero Stepway, Jogger). Its redesigned front, Y-shaped light signature, and Dacia Link logo reinforce a simple yet strong identity.
Inside, the car reaches a new technological milestone with a connected multimedia system, fully aligned with Dacia's philosophy of useful innovation.
Available with bi‑fuel petrol/LPG powertrains for greater efficiency and driving range, and — in Romania — with a smooth, quiet automatic transmission, new Logan delivers a modern, comfortable driving experience.
With this model, Dacia reaffirms its commitment to simple, smart and sustainable mobility.
The film is live since the 27th of February in Morocco.
This professional campaign titled 'An Icon, Rejuvenated' was published in Morocco and Romania in February, 2026. It was created for the brand: Dacia, by ad agency: Publicis Conseil. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted 6 minutes ago.
