South Carolina Education Lottery

Cash Pop - South Carolina Education Lottery

Agency: chernoff newman

Cash POP - New from the SC Education Lottery

Cash POP - The Light of the Party

Cash Pop - Fishing

Cash Pop - VIP Passes

Cash Pop Brand Image

Cash Pop Band Image - C-Store

Cash Pop - Beach

Cash Pop - Pool


Introduce a new lottery game that was designed for new or infrequent players in South Carolina by breaking down the barrier to entry. Create a lifestyle brand - one with a charming personality that felt exclusive to those who came in contact with it. Rollout creative was activated in statewide TV and OTT, organic and paid social, digital outdoor, radio and inside retailer locations across South Carolina.

This professional campaign titled 'Cash Pop - South Carolina Education Lottery' was published in United States in March, 2022. It was created for the brand: South Carolina Education Lottery, by ad agency: chernoff newman. This Content, Integrated, and OOH Outdoor media campaign is related to the Gambling and Gaming industries and contains 8 media assets. It was submitted about 1 year ago by Director of Marketing: Josh Whiteside of South Carolina Education Lottery.


Advertising Agency : Chernoff Newman, Columbia, SC USA
Production Company: Dust of the Ground, Columbia, SC USA
Photographer: James Quantz / Quantz Photogrphy


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