Carpet Fest – Ouzguita Moroccan Tradition
Festival Poster
Description
This is a student project created at the Higher Institute of Applied Arts in Egypt as part of a graphic design course.
The ad concept celebrates the rich cultural heritage of Moroccan carpets, specifically Ouzguita rugs, which are known for their intricate patterns and deep symbolism.
The poster was designed to reflect the essence of Aznakht’s traditional craftsmanship and to promote the Carpet Fest – Season 7, held on November 20. The use of texture, color, and pattern aims to evoke the warmth and authenticity of Moroccan weaving culture.
The design reflects the visual identity of the region by integrating traditional motifs in a modern graphic style.
It was designed to emphasize the connection between cultural fabric and visual identity, using textile-inspired elements to enhance the authenticity and immersive experience of the festival’s theme.
This is a conceptual work and was not commissioned. It was created for educational purposes only.
Design by: Haya Emad Battal
This student campaign titled 'Carpet Fest – Ouzguita Moroccan Tradition' was published in Egypt in March, 2025. It was created for the brand: Festival Place, by ad school: The Higher Institute Of Applied Arts. This Design, Digital, and Print media campaign is related to the Education and Other industries and contains 2 media assets. It was submitted 5 months ago.
Credits
Creative Direction: Haya Emad Battal
Art Direction & Design: Haya Emad Battal
Project Type: Student Work
Academic Supervisor: Dr. Eman Salah
Institute: Higher Institute of Applied Arts – Egypt
Year: 2025
