Caring for the Golden Years: An Elderly Service with a Heart
The story starts with the name NestCare!
Nestcare operates under the brand name of ‘Maity's’ and provides an exhaustive range of home care services for your loved ones. From emergency response to post-hospital care or from 'market fresh' vegetables to finding an AC-repairing person – providing an exhaustive list of services so that an elderly person does not have to move out of his/her home to avail any facility.
CAREing is the spirit of looking at things differently, values that drive NestCare
- Trying new things even when success is not guaranteed
- Not stepping on others to get ahead
- Thinking about the benefit of others just as they would think about their own
This was the spirit on which Maity’s NestCare Techserv was founded in 2020. With the belief that a business cannot be about financial gain alone. It is about making a positive impact in the life of an elderly.
Maity’s services is all about Distinctive Care Giving for the elderly who suffer from loneliness, idleness, anxiety, immobility, and age-induced laziness.
With in-house capabilities of at-home services through technology and Indian value system.
This professional campaign titled 'Caring for the Golden Years: An Elderly Service with a Heart' was published in India in May, 2021. It was created for the brand: NestCare Techserv PvtLtd, by ad agency: Internal. This Digital medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted about 1 year ago.
Idea, Video Editing and Conceptualization: Ourba Ganguly
Voiceover and Script: Debjoy Biswas
Ideation and Script Writing : Barnini Sengupta
Concept and Video Editing : Ourba Ganguly
Owner : Manoj Maity