Saudis lacked understanding of what low-fare airlines is and flyadeal was not top of mind in the category. We created a rapid boost in brand and category awareness and pranked the nation on social media with Cargo Passenger Class, a "new breakthrough in aviation that allows you to travel in the cargo hold”. After creating a full immersive experience of CPC including poster ads, a documentary video, and entire booking site, we revealed that it was all a joke with the campaign slogan "you don't have to go to this length for a good deal... fly for less with flyadeal". In 24 hours, CPC and flyadeal were trending number 1 on Twitter and Google and web traffic increased by 7 folds in the first day and sustained at 3X plus over the next 4 weeks.
This professional campaign titled 'Cargo Passenger Class' was published in Saudi Arabia in October, 2019. It was created for the brand: flyadeal, by ad agency: 77Media. This Digital medium campaign is related to the Transport industry and contains 3 media assets. It was submitted about 4 years ago by Creative Strategist : Sana of 77Media.
Advertising Agency: 77Media , Jeddah, Saudi Arabia