Description
Turo has launched ‘Carfished’, a global campaign created with L&C that takes aim at one of the most frustrating parts of traditional car rental: booking one vehicle and being handed another. Borrowing from the language of online dating, the campaign introduces “carfished” as the experience of expecting a specific car only to end up with something completely different, turning a familiar travel annoyance into a clear and memorable brand message.
The campaign highlights Turo’s core difference from traditional rental companies: users book the exact car they want rather than a general vehicle category. Because every vehicle is listed and managed by an individual host, the car shown online is the one waiting at pickup, removing the uncertainty and disappointment many travellers associate with rental counters. That promise is positioned as especially relevant for road-trippers and holiday travellers who want confidence in the vehicle they’ve chosen for a long journey.
Rolling out across Turo’s key global markets, the campaign will run across digital video, social media, connected TV and online channels, supported by shorter executions reinforcing the message that with Turo, what you rent is what you drive. The brand also extends the idea through a real-life example, spotlighting a traveller whose traditional rental booking resulted in a completely different vehicle before Turo stepped in to provide the car he originally wanted.
This professional campaign titled 'Carfished' was published in United States in July, 2026. It was created for the brand: Turo, by ad agency: L&C. This Film and Integrated media campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted 1 minute ago.
