Description
Just in time for the World Cup, Turo has teamed up with Wieden+Kennedy Portland to launch ‘Before the Game,’ a campaign that transforms the drive to the match into part of the excitement itself. The film follows fans travelling in a choreographed convoy of cars that dance, weave and surge toward the tournament, reinforcing the idea that the journey matters as much as the destination.
The campaign highlights Turo’s core difference from traditional car rental services by focusing on personalisation. Rather than offering a one-size-fits-all experience, Turo allows travellers to choose vehicles that suit their own style of trip. Directed by Dave Meyers for RadicalMedia, the film was shot over two days using 14 precision stunt drivers and practical choreography to create a large-scale “car ballet” that feels energetic and alive.
Beyond the film, the campaign will roll out across broadcast, social media and striking out-of-home installations in airports across North American host cities. These airport displays use world flags constructed from real car parts, linking the wide variety of vehicles available on Turo with the global excitement surrounding the tournament. Together, the campaign positions the road trip itself as an essential part of the World Cup experience.
This professional campaign titled 'Before the Game' was published in United States in May, 2026. It was created for the brand: Turo, by ad agency: Wieden+Kennedy Portland. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted 5 minutes ago.
