ADVERTISING

Ad Council

Caregiver Assistance

Agency: DDB

Description

The Ad Council and AARP have come together for their first PSA campaign. As our population ages and family size shrinks, the face of caregiving in America is changing. While the “typical” family caregiver (providing unpaid care for an aging adult loved one) is a 49-year-old woman, today men represent 4 in 10 (16 million) unpaid family caregivers in the U.S. Many male caregivers say that they don’t feel comfortable discussing this aspect of their lives.
The ad demonstrates that caregiving is “tougher than tough,” and direct viewers to aarp.org/caregiving for practical tools and guides.

This professional campaign titled 'Caregiver Assistance' was published in United States in April, 2017. It was created for the brand: Ad Council, by ad agency: DDB. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 5 years ago.

Credits

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Icaro Doria
Executive Creative Director: Lucas Panizza
Senior Copywriter: Turan Tuluy
Senior Art Director: Mina Mikhael
Chief Production Officer: Madison Wharton
Head of Production: Ed Zazzera
Executive Producer: Chris Klein
Manager Art Buying: Jane Piampiano
Print Producer: Joan Elsesser
Account Director: Lauren Neuman
Account Supervisor: Caroline Uffelman
Associate Planning Director: Neil Simpson
Production Company: Bullitt
Director: Tim K
Chief Executive Officer / Executive Producer: Todd Makurath
Executive Producer: Luke Ricci
Head of Production: Jenni Sprunger
Line Producer: Vincent Oster
Editorial Company: Cut & Run
Editor: Joel Miller
Assistant Editor: David Belizario
Executive Producer: Lauren Hertzberg
Senior Producer / Producer: Joanna Hall
Color: The Mill
Producer: Natalie Westerfield
Colorist: Mikey Rossiter
VFX / Conform: Jogger
Flame Artist: Joseph Grosso
Assistant Flame Artist: Matthew Dolvin
Producer: Wendy Gardner
Music: Felt Music
Music Director: Natalie Dickens
Audio: Duotone Audio Group
Audio Engineer: Andy Green
Executive Producer: Greg Tiefenbrun

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