Carbon-Copy Killer


An internet film depicts the Carbon-Copy serial killer reporting his crimes over the phone to a New York policeman. The killer reveals the recipient as the murder victim when he speaks his/her name in the telephone confession.
Two days later a direct mail pack arrives with forensic evidence and more news reports, detailing the recipient's own gruesome murder at the hands of the killer. The direct mail features a CSI brown folder, complete with coffee-cup stain, evidence bag, newspaper clippings, crime scene Polaroids and an email print-out addressed to the recipient from the killer.

This professional campaign titled 'Carbon-Copy Killer' was published on February 01, 2005. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 15 years ago.


Advertising Agency: 20:20 London, UK
Creative Director: Peter Riley
Art Director: Hugo Bierschenk
Copywriter: Dean Woodhouse
Production Manager: Simon James



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