To promote the Fernfahrer truckers magazine simple artworks of magazine covers were placed on top of cars (that only truckers can read) with the message:
The trucker seems to be happy.
This professional campaign titled 'Car top' was published on April 19, 2006. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted about 17 years ago.
Advertising Agency: Leagas Delaney, Hamburg