Don't look away

Agency: AKQA


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Through technology with a camera-enabled device, this is one of the first times an artist will engage viewers not only through sound, but by sight as well. Viewers will be able to opt in to “control” the video stream that will play as the viewer is watching the video, but will immediately stop playing if the viewer turns away.

This professional campaign titled 'Don't look away' was published in United States in October, 2015. It was created for the brand: Tidal, by ad agency: AKQA. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 8 years ago.


Advertising Agency: AKQA, USA



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