Car More

Creating a memorable conversation about car care, Jiffy Lube demonstrates how much they “car” for car in a new campaign with Doner.

For over 40 years Jiffy Lube teams have been relentlessly dedicated to offering quick, quality oil changes and service. The experienced Jiffy Lube service center teams are committed to taking care of customers and their cars, keeping millions of drivers moving on the road ahead each year. Jiffy Lube cares so deeply because they’re car people.

The brand shows they ‘car’ as they care about the little details such as transparent vehicle reviews, instant online estimates, complimentary vacuuming and window cleaning - and offering customers the choice to wait in their vehicle or relax in the lounge while their vehicle is being serviced. Jiffy Lube cares more because they car.

The car care category has traditionally focused on promoting products and services, as well as building trust to overcome consumer skepticism. Research shows those messages are no longer highly resonant. Jiffy Lube is focused on building an emotional connection with consumers, by presenting car and care as synonymous in the eyes of the brand.

The new campaign, “Car More” launches April 11 across TV, OLV, social, digital, and streaming radio. A 30-second spot highlights the brand’s commitment to care with “Car More” displaying technicians walking through the center saying, “we car about cars.” A woman with a confused expression steps into the frame. “Are you saying car?” To which the technician replies, “That’s right, Claire. You know we’ll car for your car, like we car for our own. Some people think ‘it’s just an oil change, who cars?’ We do. We car.”

Jiffy Lube gets closer to real life moments of its customers, taking car of their cars as they go to a Zoo, listen to a sports event or simply get through their day.