To help users leave vehicle maintenance worries behind, JWT Atlanta created the Jiffy Lube Anxiety Crusher. A rip-roaring monster truck game of epic proportions. Utilizing Bing's image search API, the game lets Facebook users search and destroy anxieties by crushing them in a Jiffy Lube branded monster truck arena. In addition to the first-of-its-kind Bing integration feature, users also get to annihilate anxieties in a, multi-level crash and bash fest, complete with pyrotechnic explosions, buzz saws, laser beams, missiles, and monstrous finishing moves.
This professional campaign titled 'Anxiety Crusher' was published in United States in July, 2012. It was created for the brand: Jiffy Lube, by ad agency: JWT. This Digital medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: JWT, Atlanta, GA, USA
Chief Creative Officer: Perry Fair
Group Creative Director: Tim Wettstein
Sr. Copywriter: Jeremy Jones
Sr. Art Director: Dustin Tamilio
Producer: Khia Banks
Director Of Integrated Production: Peter Blitzer
Digital Production Company: Lollipop, Toronto
Game Developer: Jason Oda Advergaming / Design
Launch Date: July 2012