A vast majority of radio listeners in India belong to economically weaker sections that cannot afford an English medium education for their children. Knowing basic spoken English is an economic enabler as it gives these kids access to better jobs, and possibly, a future outside the slums.
This professional campaign titled 'Candy class' was published in India in April, 2016. It was created for the brand: Radio City 91.1 FM, by ad agency: Grey. This Audio medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 7 years ago.
Advertising Agency: Grey India, Gurgaon, India
Chief Creative Officer: Sandipan Bhattacharyya
Executive Creative Director: Varun Goswami
Senior Creative Directors: Gautam Bhasin, Piyush Jain
Art Directors: Gurdev Singh, Harshvardhan Sharma
Copywriters: Arjun Bhimwal, Sahil Mehta, Saumya Aggarwal