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PETA

Canadian baby seal slaughter, Explore elsewhere

Description

Just in time for Canada Day, PETA will be running its new "Explore Elsewhere" ad featuring a rendition of Canada's national anthem "O Canada" playing over footage of baby seals as they are clubbed to death. The ad will run on Google and several travel blogs this week to let potential tourists researching Canadian summer vacations know that the Canadian government still sponsors the annual seal slaughter, which just concluded in Newfoundland. World leaders as diverse as Barack Obama, Vladimir Putin, and His Holiness The Dalai Lama have spoken out against the controversial massacre.

This professional campaign titled 'Canadian baby seal slaughter, Explore elsewhere' was published in Canada in July, 2010. It was created for the brand: PETA, . This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 12 years ago.

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