Description
GUT LA, leading online commerce platform DoorDash and Superette, the platform’s creative studio, today announced the debut of their new “Can’t Help Helping” campaign, aimed at highlighting how being a “Dasher” provides the flexibility that allows gig workers to honor their commitments to their families.
The “Can’t Help Helping” campaign is an extension of DoorDash’s new "Your Door To More" brand platform, which launched in January. The full-funnel campaign will run in both Spanish and English across social media, OTT and other assets.
The spot follows a day in the life of an inspiring Dasher, Ernesto. It opens with a voiceover stating, “That's Ernesto, he was born to help.” We then follow Ernesto during his day, traveling around serving customers, while at the same time maintaining the flexibility to run back home to drop off his nephew’s soccer cleats, feed his parrot, and arrive home for dinner after the working day is finished. Throughout the spot, Ernesto pivots between picking up deliveries for customers and checking on other responsibilities in his own life.
This latest campaign follows a series of acclaimed work by GUT LA and DoorDash. Earlier this year, DoorDash collaborated with GUT LA on Valentine’s Day to redefine the traditional gender roles around flowers for the holiday with the debut of “Flowers are for Every Valentine."
Last year, GUT LA and DoorDash introduced the “Self-Love Bouquet,” which reimagined the traditional dozen roses, featuring 11 fresh, red roses, and 1 Rose toy, the famous sex toy, designed to remind consumers on Valentine's Day to celebrate the love they have for the most important person in their lives: themselves. The campaign won the PR Grand Prix at the 2023 Cannes Lions International Festival of Creativity.
This professional campaign titled 'Can’t Help Helping' was published in United States in July, 2024. It was created for the brand: DoorDash, by ad agency: GUT LA. This Film medium campaign is related to the Delivery Services industry and contains 1 media asset. It was submitted 11 months ago.
Credits
Co-Founder & Creative Chairman: Anselmo Ramos
Global Chief Executive Officer: Andrea Diquez
Global Chief Strategy Officer: Fernando Ribeiro
Global Chief Growth Officer: Carmen Rodriguez
Global Chief Communication Officer: Christine Prins
North America CCO: Juan Javier Peña Plaza
U.S. CEO: Sandra Alfaro
U.S. Head Of Strategy: Natalia Dávila
North America Head Of Production: Renata Neumann
LA CCO: Ariel Abramovici
LA CCO: Bruno Acanfora
Art Director: Julian Amarillo
Copywriter: Haroldo Moreira
Executive Producer: Jack Cutler
Senior Producer: Griffin Morrow
Group Account Director: Teddy Notari
Account Director: Manuela Castro
Account Director: Dez Perez
Management Supervisor: Caroline Yan
Assistant Account Executive: Lauren LaTulippe
Group Planning Director: Alejandro Oszust
Strategist: Tierney Riccitelli
Head of Resourcing: Junia Parodi
Resource Coordinator: Veronica Diaz
Superette, the Creative Studio at DoorDash:
Executive Creative Director: Mariota Essery
Managing Director, Creative Studio: Maria Elisa Velez
Group Creative Director: Julio D’Alfonso
Business Lead, Dasher & Merchant Creative: Josh Lybarger
Brand Supervisor, Dasher & Merchant: Arika Kogan
Project Management Lead: Lyndsey Dorian
DoorDash:
Chief Marketing Officer: Kofi Amoo-Gottfried
Director of Brand Marketing: Brett Corrick
Senior Manager, Dasher Brand Marketing: William de Ryk
Senior Manager, Dasher Brand Marketing: Val Noonan
Manager, Partnerships Marketing: Francesca Pinelli
Head of Audience Insights: Alanna Shipley
Senior Manager, Consumer Insights: Meredith Teisseyre
Associate Manager, Growth Marketing, Dasher: Molly Elliot
Production: Primo Content, 37 Greenpoint Ave. Brooklyn, NY 11222
Director: Nicolas Kasakoff
Managing Director/ Executive Producer: Marcia Jaes
Producer: Luis Valderrama
Line Producer: Giselle Garcia
DP: Federico Cantini
1st AD: Franco Parente
Art Director: Cristobal Valecillos
Stylist: Sofia Silveyra
Post Coordinator: Sebastian Sanchez / Agustina Kexel
Editor: Alejo Santos
Color Correction: Alejandra Lescano
VFX: Nico Cesani
Original Music: Papa Music
Audio Mix: Porta Estudio
