Children who connect with their mom via www.klm.com/callyourmom and invest the most time in it are rewarded with a flight ticket that takes them to her for Mother’s Day: 13 May.
By encouraging people to video call their Mom to win a flight, KLM wants to also encourage children to call more often and to give their mothers the best gift she can get on Mother’s Day. A personal visit from her son or daughter.
Please let us know if you are interested in speaking to anyone from the team behind this special campaign.
This professional campaign titled 'Call Your Mom and KLM May Take You to Her' was published in Netherlands in May, 2018. It was created for the brand: KLM, by ad agency: DDB. This Film medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: DDB, Amsterdam, Netherlands