Description
1 in 1000 people have perfect pitch, a talent that allows them to identify any sound with precision. However, they ignore it and nothing motivates them to make this competitive advantage their profession.
We turned a secret telephone number into a series of songs and offered a scholarship in our Musical Composition course to the first person who can replicate the melody on the keyboard of their cell phone and make the call.
This professional campaign titled 'Call If You Can' was published in Ecuador in July, 2024. It was created for the brand: Paradox Institute, by ad agency: Paradais DDB. This Audio and Direct media campaign is related to the Education and Music industries and contains 1 media asset. It was submitted about 1 month ago.
Credits
Advertising Agency: Paradais DDB, Quito, Ecuador
Client: Gorki Alarcón – José Garcés
PC: Agustín Febres-Cordero
CSO: Ricardo Medina
DGC: Lupas Celis
Planning: María Paula Mera
Head of Art: Daniel Gabela
Creative Director: Tyto Garcés Custode
Art Director: Nathalia Navarro
Copywriter: Xavier Vinueza / Ana Jibaja
Design: Emilia Rosero
Animation: Christopher Valdiviezo
Media Planner: Claudia Plúas
Music Producer: Machina
