As wrapping the female students' dormitory in the shape of calendar and using Axe for a month throughout March, we aimed for the expression that a new female can be met on a daily basis, to promote the brand image and preference for Axe.
This professional campaign titled 'Calendar' was published in South Korea in February, 2009. It was created for the brand: Axe, by ad agency: When Gee. This Outdoor medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 14 years ago.
Advertising Agency: When Gee, Seoul, South Korea
Creative Director: Tai-il, Lee
Art Director: Jeong -gon, Kang
Designer: Mi-sun, Kim
Copywriter: Jong-hwan, Choi
Production Manager: Seong-kuk, Jeon